DISCOVER THE LEGACY OF SAPHIR MÉDAILLE D'OR: A CENTURY OF EXCELLENCE IN SHOE CARE

At The Elegant Oxford, we pride ourselves on offering only the finest products for your footwear, and when it comes to shoe care, one brand stands above the rest: Saphir Médaille d'Or. Recognized globally for its unmatched quality and craftsmanship, Saphir Médaille d'Or represents over a century of dedication to the art of preserving and enhancing leather goods.

Let’s take a journey through the rich history and unparalleled excellence of this prestigious brand.

More than a Century of Tradition

The story of Saphir Médaille d'Or begins in 1925, when the brand won a gold medal at the Paris International Fair, a defining moment that solidified its reputation for exceptional quality. This recognition was not just for any ordinary product, but for a time-honored, meticulously crafted line of leather care solutions that remain unrivaled in the industry today.
With an absolute commitment to using only the finest, natural ingredients, Saphir Médaille d'Or has continued to maintain its reputation as the pinnacle of luxury shoe care. Each product is designed to preserve and enhance the beauty of your most cherished leather items, ensuring they last a lifetime.

Iconic Products That Set the Standard

Pâte de Luxe
Known for creating a high shine on the toecap of your shoes, the Pâte de Luxe is an iconic product from Saphir Médaille d'Or. It is specially formulated to nourish and protect your leather, delivering a mirror-like shine that reflects both elegance and sophistication.

Crème 1925
Dating back to 1925, this classic formula remains a favorite among shoe care enthusiasts. With a range of 25 colors, the Crème 1925 nourishes and revives the color of your leather shoes, ensuring they always look their best.

Mirror Gloss
For those seeking a flawless, mirror-like shine, Mirror Gloss is the product of choice. Formulated to produce a stunning ‘glaçage’ finish, this specialist product is adored by shoe aficionados worldwide.

A Philosophy Rooted in Tradition

At the heart of Saphir Médaille d'Or is a simple yet profound philosophy: respect for tradition. Quality leather goods are rare and precious—true works of art that deserve the finest care. Saphir believes in quality over quantity, providing consumers with products that uphold the integrity of their leather goods. When
cared for properly, your leather items will remain in pristine condition for years, continuing to reflect the craftsmanship with which they were made.

The Moura Family Legacy

Saphir Médaille d'Or is part of AVEL, a family-owned company founded by Alexandre Moura in 1977. Passed down through generations, the business has grown under the leadership of the Moura family, with a commitment to excellence and innovation, blending tradition with modernity to keep Saphir Médaille d'Or at
the top of its market.
Under the Moura family, Saphir Médaille d'Or has expanded globally, becoming the gold standard for leather care across five continents and more than 80 countries.

Innovation Meets Tradition

Saphir Médaille d'Or is constantly pushing the boundaries of innovation while remaining true to its roots. The brand continues to collaborate with leathercraft makers and chemists to create cutting-edge products. For example, Brigitte, a leading chemist in the Saphir laboratory, emphasizes the ongoing commitment to
creating new solutions that enhance and protect leather goods without compromising on the brand’s legacy of quality.

Environmentally Conscious

In today’s world, environmental responsibility is paramount. Saphir Médaille d'Or packaging is 100% recyclable, and all accessories are made from natural materials like wood, leather, and horsehair. The brand sources raw materials locally, ensuring the highest social and environmental standards are met, while also minimizing its carbon footprint by favoring transport by sea, rail, or road over
air.

Preserving Heritage

Saphir Médaille d'Or doesn’t just care for leather; it cares for heritage. The brand actively supports the restoration of historical sites like the Château de la Mercerie, a magnificent architectural wonder near its facility. By contributing to the preservation of such sites, Saphir Médaille d'Or demonstrates its commitment to
cultural heritage, aligning perfectly with the values of tradition, craftsmanship, and longevity.

Why Saphir Médaille d'Or Stands Alone

From the streets of Paris to the finest shoe stores around the world, Saphir Médaille d'Or has earned its place as the most prestigious brand for leather care. Each product is a testament to the brand’s meticulous attention to detail, its
use of the highest-quality natural ingredients, and its unwavering commitment to craftsmanship. Whether it’s the Pâte de Luxe, Crème 1925, or the legendary Mirror Gloss, every Saphir product transforms the way we care for leather.
If you’re looking to give your shoes and leather goods the care they deserve, there’s simply no alternative to Saphir Médaille d'Or. Its legacy of excellence, innovation, and tradition continues to define the brand as the gold standard in leather care.

Elevate your shoe care routine today with 
Saphir Médaille d'Or.

Visit us at The Elegant Oxford to explore the full
range of products and discover why Saphir has
been trusted by the most famous shoemakers and 
leather artisans for almost a century.

Explore the full collection of Saphir Médaille d'Or products here: https://theelegantoxford.com/